When a Patient Asks ChatGPT About Their Diagnosis, Who Answers?
In 2023, a 54-year-old woman in Phoenix typed a question into ChatGPT that her endocrinologist hadn’t fully answered to her […]
Pharma Companies That Ignore AI Monitoring Will Lose Narrative Control
When a physician in Ohio types “best GLP-1 for weight loss” into Perplexity and receives a two-paragraph synthesis with no
When AI Gets Drugs Wrong: Real Hallucination Examples and What Pharma Can Do Now
ChatGPT has told patients that Ozempic is FDA-approved for weight loss in children. Gemini has cited drug interaction warnings that
When AI Gives Off-Label Drug Advice: What Pharma Must Track Now
A patient asks ChatGPT whether their antidepressant can help with chronic pain. Another asks Gemini if a GLP-1 drug will
AI Search Is Eating Google’s Drug Traffic — And Pharma Isn’t Ready
When a patient types “is Ozempic safe for someone with a history of pancreatitis?” into ChatGPT, they get an answer
The Pharma AI Monitoring Playbook: Track LLM Mentions, Catch Hallucinations, Protect Your Brand
Most pharmaceutical companies still don’t know what ChatGPT says about their drugs. They don’t know whether Perplexity recommends their biologic
Inside AEO for Pharma: The Tools Watching What ChatGPT Says About Your Drug
A patient with rheumatoid arthritis does not always call her rheumatologist first anymore. She opens ChatGPT and asks whether switching
Fortune’s Citation of DrugChatter Reflects a Shift in How Pharmaceutical Information Is Sourced
Artificial intelligence is beginning to change not only how patients search for information about medicines, but also how journalists research
Pharma-Native vs. Pharma-Adjacent: DrugChatter, Athena HQ, and Inpharmativ Compared
A patient asks ChatGPT if it is safe to skip a dose of a heart medication because they feel dizzy.
When AI Gets Clinical Trials Wrong: What Pharma Brand Teams Must Monitor Now
A physician in Cincinnati asks ChatGPT whether semaglutide reduces cardiovascular events in patients without diabetes. The AI answers confidently, citing
Pharma Brand Protection in the Age of AI: Monitor LLMs Before They Monitor You
Every day, millions of patients type questions about their prescriptions into ChatGPT, Perplexity, Gemini, and Claude. They ask whether Ozempic
When AI Gives Contradictory Drug Advice: The Pharma Brand Risk No One Is Measuring
Ask ChatGPT whether Ozempic is safe for patients with a history of pancreatitis. Then ask Gemini. Then ask Perplexity. You
