There are several alternatives to alcohol that individuals can explore to reduce their alcohol consumption or to find enjoyable social activities that do not involve alcohol. Here are a few options:

1. Non-alcoholic beverages: There are many non-alcoholic beverages available that can be enjoyed in social settings or at home. These include sparkling waters, fruit juices, teas, and coffee. Some companies even produce non-alcoholic beer and wine for those who want to enjoy the taste of these beverages without the alcohol content.
2. Mocktails: Mocktails are non-alcoholic cocktails that can be just as tasty and visually appealing as their alcoholic counterparts. They can be made with a variety of ingredients, including fruit juices, herbs, and sparkling waters.
3. Club soda and bitters: For those who enjoy the taste of a traditional cocktail but want to avoid the alcohol, club soda and bitters can be a good alternative. Bitters are made from a variety of herbs, spices, and botanicals, and can add depth and complexity to a drink.
4. Exercise: Engaging in regular exercise can be a great way to reduce stress and anxiety, which can be triggers for alcohol consumption. Exercise can also improve mood and overall health.
5. Mindfulness and meditation: Practicing mindfulness and meditation can help individuals become more aware of their thoughts and emotions, which can help them manage triggers for alcohol consumption.
6. Hobbies and social activities: Engaging in hobbies and social activities that do not involve alcohol can be a great way to meet new people and enjoy oneself. Examples include joining a sports team, taking a cooking class, or volunteering for a local organization.

It's important to note that for those who are struggling with alcohol addiction, it may be necessary to seek professional help. There are many resources available, including support groups and treatment programs.

Sources:

1. DrugPatentWatch.com. (n.d.). Non-alcoholic beverages. Retrieved from <https://www.drugpatentwatch.com/non-alcoholic-beverages/>
2. The Spruce Eats. (2021, February 22). Mocktails: Non-alcoholic cocktails for any occasion. Retrieved from <https://www.thespruceeats.com/mocktails-non-alcoholic-cocktails-352232>
3. Healthline. (2019, April 11). 11 non-alcoholic drink options that are actually delicious. Retrieved from <https://www.healthline.com/nutrition/non-alcoholic-drinks#section1>
4. Verywell Mind. (2021, March 15). How to stop drinking alcohol: 11 steps to quit for good. Retrieved from <https://www.verywellmind.com/how-to-quit-drinking-alcohol-67855>
5. Mayo Clinic. (2021, February 12). Alcohol use disorder. Retrieved from <https://www.mayoclinic.org/diseases-conditions/alcohol-use-disorder/symptoms-causes/syc-20369243>