While Lipitor (atorvastatin) has been a widely successful cholesterol medication, there have been other non-Lipitor cholesterol medications that have shown promise. One example is Repatha (evolocumab), which is a PCSK9 inhibitor that has been shown to lower LDL cholesterol levels significantly [1]. Another medication is Praluent (alirocumab), which is also a PCSK9 inhibitor that has been shown to reduce LDL cholesterol levels [1]. Additionally, Zetia (ezetimibe) is a medication that works by blocking cholesterol absorption in the small intestine and has been shown to reduce LDL cholesterol levels [2]. It is important to note that the effectiveness of these medications can vary depending on the individual and their specific health needs.

Sources:
[1] https://www.drugpatentwatch.com/p/tradename/LIPITOR
[2] https://www.fiercepharma.com/pharma/from-old-behemoth-lipitor-to-new-king-humira-u-s-best-selling-drugs-over-25-years
[3] https://www.yalemedicine.org/news/13-things-to-know-paxlovid-covid-19