Lipitor is a brand name for the drug atorvastatin, which is used to lower cholesterol levels in the body. According to Drug Patent Watch [1], the patent for Lipitor expired in 2011, which means that generic versions of atorvastatin are available. GoodRx [2] reports that generic atorvastatin is significantly cheaper than brand-name Lipitor, with prices starting at around $8 for a 30-day supply. In contrast, brand-name Lipitor can cost upwards of $300 for a 30-day supply.

There are also alternatives to statins, such as plant sterols and stanols, which can help lower cholesterol levels. According to the British Heart Foundation [3], plant sterols and stanols can reduce LDL cholesterol levels by up to 10%. Other alternatives include fibrates, bile acid sequestrants, and niacin. However, it's important to note that these alternatives may not be as effective as statins for some people, and they may also have more side effects.

In conclusion, switching to a generic version of atorvastatin can result in significant cost savings compared to brand-name Lipitor. Additionally, there are alternative medications and supplements that can help lower cholesterol levels, but their effectiveness and potential side effects should be discussed with a healthcare provider.

Sources:
[1] https://www.drugpatentwatch.com/p/tradename/LIPITOR
[2] https://www.goodrx.com/conditions/high-cholesterol/statins-alternatives-medications-for-lowering-high-cholesterol
[3] https://www.bhf.org.uk/informationsupport/heart-matters-magazine/medical/cholesterol-lowering-alternatives