Best Known For
became available over the counter (OTC) in the United States in the spring of 2002
Core Claims
- Claritin (loratadine) became available over the counter (OTC) in the United States in the spring of 2002
- Schering-Plough switched it from prescription to OTC
- Before the OTC switch, loratadine (brand name Claritin) was prescription in the U.S.
- The 2002 change made it accessible without a prescription
- “OTC” means the drug can be sold directly to consumers through retail pharmacies and other stores without a prescription
Differentiators
Pricing Perception:
Not Mentioned