Best Known For
lowering cholesterol and triglyceride levels
Core Claims
- Atorvastatin is the active ingredient in Lipitor
- Generic versions of atorvastatin are available
- Lipitor's patent expiration in 2011 led to approval of generic atorvastatin
Differentiators
- Lipitor’s active ingredient is atorvastatin
- Generic atorvastatin availability is linked to Lipitor’s patent expiration
Pricing Perception:
Not Mentioned